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Posts Tagged ‘users’

5 Awful 1.0 Ideologies (Which people still believe)

Saturday, May 23rd, 2009

Here are ideologies from the Web 1.0 era which moron “webmasters” (I use this term sparingly) seem to still use. In most cases it just makes a website annoying and difficult to use.

1. “If there is automatically playing music and videos, it will get a users attention”

Unfortunately not. All this does is aggravating users who are startled by an unknown (and unwanted) audio source. This will obliviously lead to users closing your web browser just to stop the annoying voice. In a recent piece of research by Full On Design in regard to what people like and dislike about websites, one respondent said when asked about automatically playing sales pitches:

I hate it when some annoying sales crap comes up, as it interrupts my music or podcasts [...] normally I would instantly close the website which is to blame.
Anonymous Respondent

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Overview: Call to action

Friday, February 27th, 2009

A “Call to Action” is marketing jargon for an action you wish you users to complete, for example “Sign up now” or “Add to cart”. Without them users will be confused about what you want them to exactly do on your website, but too many will frustrate users and possibly confuse them.

Below are some examples of good and bad calls to action.

Facebook

facebook

Only 2 calls to action, but the login button fit in seamlessly with the layout (not taking attention away from the sign up, especially for new users). The page also only gives the information required to know what Facebook does, sign up in 1 click and login.

Note: the “Sign Up” button is the only green button on the page (it stands out like a sore thumb).

MySpace

myspace

6 Calls to action (too many), the user is somewhat overloaded with information. The tabs are inconsistent and link to unnecessary information.

Amazon

amazon

No clear login or sign up button (Seriously Amazon, you make it look like I am logged in but I’m not). However there is only 1 clear call to action (Search).

eBay

ebay

3 calls to action, essentially “Search”, “Register” and “login”.

Useful Links

Your Web Site Needs a Clear Call to Action
10 techniques for an effective ‘call to action’
Call To Action Buttons – Does Size Matter?
Web Design – Have You Forgotten the Call to Action?